Sunday, April 1, 2012

Guerilla Marketing: Newspaper Add

Newspaper Add
 Not to be confused with a newspaper ad, which is short for advertisement. This is a newspaper add, which is an addition to an already great source of what people need to know about. You may be thinking, “Shouldn’t I just pay for an advertising space in the paper? Wouldn’t that be the right thing to do?” My answer to that is “Absolutely.” Now that we got that out of the way, here’s what broke badasses who want their music to be heard will do.
Step One: Identify all the print media in your area that has anything to do with music, arts, etc. It may be a magazine or it may be the local newspaper that has an arts section. I don’t know your situation. But figure out which papers will have the readers that might actually care about you.
Step Two: Burn a ton of CD’s and print a bunch of stickers. If you don’t have CD’s, just stickers. If you don’t have stickers, just write your info on a ton of slips of paper.
Step Three: Find all the kiosks that hold the paper. If it’s free then I’m talking about the little housings outside the gas station where you grab it from. If you have to pay for it then I’m talking about the things where you put in your quarters to open the door. Step Four: As soon as the paper has been put in it’s kiosks and stands, go around and slip an Add-Pack in each paper. The idea is that when the reader opens it up, there will be a little bonus surprise awaiting them.


  1. Good method I guess but people normally just throw ad junk away lol

  2. CDs can get a little expensive though, can't they? This tactic seems like it would only work when you already have money to burn.

  3. You can get 100 CD's for $15 or less. Not the cheapest thing but not expensive either.